- December 11, 2022
- Posted by: Campbell Scott
- Category: Business
If you are a fashion enthusiast and keep an eye on fashion trends, you might have noticed the dramatic changes in fashion trends and how brands create and follow new trends. Fashion and clothing brands always stay on the edge of their seats to catch the latest trends and interests of their consumer community. Not only the styles but they are also trying to evolve their branding.
And when it comes to branding, you can’t complete the quote without ‘logos.’ We are here to discuss one of the most stressful sectors of the branding business- the clothing industry. You will learn the tips, tricks, and shines for creating clothing logo designs.
Logo designing in the clothing industry
Fashion and clothing are where trends change more frequently than anything else. As a brand manager, you must track all the hustle in the market, on social media, and in the stores. If you are about to launch a clothing brand and planning to design a logo, consider what kind of brand you represent. Are you a classic clothing line business or open to new trends and fashion ideas?
In both cases, you will have to be super creative for logo designing, but your approach must be different. For example, for a classic-style clothing brand, the logo design elements and details you choose will be distinguished from the trendy ones. But the intention will be the same for both categories- making an impression in the market; we are here with a bunch of tips.
How to create a lasting clothing logo design: 10 tips to follow
1. Pick your niche
The clothing industry is like an ocean. It has numerous segments. It would be best if you decided where you want to play. Whether you are a youth-centered brand that produces fashion for youngsters, college goers, and the millennials, or a classic textile brand that serves formal and traditional apparel, a sports- clothing business, or a kids’ clothing brand, you need to introspect your niche and future endeavors where you want to see yourself in the future.
After selecting your field, you will find it easy to select design elements like icons, texts, etc. Because what suits a kid’s brand will not work for a luxury or sportswear brand, right?
2. Choose your logo icons wisely
The logo is the first thing a customer sees in your branding, and if it has an icon, it becomes the eye-catcher. So, it would be best to be vigilant while selecting your icon.
As per your selection of the clothing industry sector you will be dealing in, choose appropriate icons for your brand logo.
3. Inspirations your clothing logo design
You can write down a few words related to your clothing line and then draw or doodle those words either yourself or you can look for these online and then figure out what will suit your logo. Sometimes, your brand’s name can also give you a sound icon; for example, if your brand’s name is ‘purple heart,’ your icon can be a purple-colored heart. So, look for those things too. Similarly, the color scheme can also be decided by reflecting on the aesthetics you want to give. to the customer
4. A good font is enough to impress
While choosing the font, keep in mind that the designs should be easy to read and according to the niche, and you will be sorted. Also, see that the letters can be read on different backgrounds.
You can go for a funky font style for kids’ clothing, an elegant one for the logos of a brand that makes dresses, or for formal attire logos, go for the classics.
5. Color scheme to communicate the motto
Choose the color scheme that resonates with your brand value, niche, and the consumers you are dealing with. You must use a different color palette for kids, sports, formal, and luxury brands.
Choose only a few colors. A neat color scheme will add legitimacy to the logo design.
6. Try out the monogram
You can also try monogram logo designs if you are up for experiments. This will quickly make your brand stand out in the crowd of clothing logo designs. But, again, be specific with the font style and color, and you can make it right.
7. Preview before finalizing
Like any other logo, a clothing logo design should be previewed on different fronts, such as social media profiles, bags, business card designs, and other merchandise, because you will agree to the fact that you have to use your logo as the face of your brand and that it should look good everywhere.
8. Work on being timeless
If you are starting a business, you must wish it to last for ages, even after you. For this, you can take help from your logo. Take time and create a logo that is not influenced by trends but stands the test of time. It should have the potential to be in people’s minds once they see it.
Also, a good logo can be molded at times. The elements of your logo should be timeless. For example, you can look at the ‘G’ of Gucci, there have been about seven to eight transformations in the logo of this luxury clothing giant, but the G is right there with all its charm. It is timeless.
9. Show relevance and resonance through your logo
The clothing logo design should resonate with the vibe of the brand. For example, a sportswear brand logo should reflect strength, and a kids’ clothing brand logo should reflect joy. Similarly, you should speak elegance and beauty while creating a logo for women’s attires, and a formal clothing line should also have its charm and vibe in its logo.
10. Simplicity is the key.
Your logo should not be a brochure! Could you keep it simple and catchy? It is something that will be engraved on small surfaces. So, the elements should not be so much that they get blurred out when squeezed small.
Logo designing is a continuously creative and demanding sector to work in. But when it comes to the clothing industry, it is more intense. The bottom line is that you must communicate your brand’s motto in the simplest yet most precise way possible. So sit back, read the article, reflect on your brand accordingly, and you will create a great logo using the tools available on the web.