- December 1, 2022
- Posted by: Campbell Scott
- Categories: Design, Email Signature
While conducting a business, emails become an important and undeletable part of your life. You can even use emails to your advantage and expand your business. That’s why it is imperative for you to create an email signature design for your brand that stands out and connects with the recipients.
A good email signature design will be simple, minimalist, informative, and professional. This piece can be used to share the message and communicate with your customers regularly. There are many ways to design an email signature, but an email signature generator can be the right fit. To create an attractive and professional design on your own, follow these top 7 email signature design tips-
Use Hierarchy in Your Email Signature
A strong visual hierarchy is necessary to create the desired effect on the target audience and communicate essential information. While designing your email signature, ensure all elements are present in a visual hierarchy. Signal your readers towards certain features that you want them to read first.
The key piece of your brand or company should be placed in the top hierarchical position. For instance, the name of the brand should be displayed at the top and then other things will follow. Also, the usage of fonts should be careful in this case.
When you are trying to figure out which design part should be displayed on top, do not try to bold or highlight it. This will defeat the purpose of hierarchy. Just, decide which part will be displayed in which place on the hierarchy chain.
Use Minimal Color Palette
Do not get too complex while choosing your color palette. More and more colors will only create confusion for the target audience. It might look uninteresting, complex, and hard to understand the audience. Instead, go with two or three colors only.
With too many colors, there might be a clash of colors and the design might look overwhelming to your audience. So, limit your color palette and focus on some particular colors. You can use certain colors to talk with your audience. The colors used in the email signature will share the brand vibes and brand identity with your audience silently. Also, it will make your design look effective and attractive.
To make your task easy, go with the color palette of your brand logo. It will be great to create an email signature design with consistent branding.
Use Social Media Icons in email signatures to Drive Traffic
Social media has become a must these days. Almost everyone is on social media and uses it daily. You can use this thing to your benefit and help your business. Add links to your social media accounts on your email signature design. If someone finds your brand interesting, they can easily click on the link and reach your social media profile.
It is even better to use icons and reduce the complexity of your email signature design. The icons will look minimalist and easy to understand. Your target audience can stay in contact over social media and follow your business.
Use Simple Graphic Elements to avoid distractions in the email signatures
It is often said that less is more. This is applicable when it comes to the usage of graphic design elements for the email signature design. Try to limit yourself to simple graphic design and make it easy on the eyes. Too many complex graphics can feel hard to understand. This might over-complicate your design and nobody would pay attention at all.
The main graphic element that must be included in your email signature should be the brand logo design. This will create an identity for your brand and also increase brand recognition. In addition to this, you can use a headshot of your email author or the employee. This can be a great opportunity for the brand to add a personal and approachable feel to your brand. This will create a feeling of trust and loyalty with your brand.
Align Your Email Signature Design
While designing your email signature with an email signature generator, you must make sure the design is aligned and looks clean. Simplicity in your design will come when it is clean, organized, and aligned properly. By aligning your design, you can bring order and harmony to your email signature. The elements like graphics, text, and icons should be placed in a logical, hierarchical, and visually attractive manner.
The majority of email signatures prefer left alignment as it is easy for eyes to navigate. You can choose otherwise and try to be bold and unique in the target market. However, left aligned is the best choice in the case of email signature design.
Make Email Signature Mobile Friendly
A huge number of your email readers will use mobile phones to check their emails. 41% of people open emails on mobiles as compared to desktops and the percentage is increasing.
While designing your email signature, various aspects need to be considered. You need to create a design that is mobile-friendly, responsive, and easy to interpret on smaller-screen devices. Keep the scale of your design in mind while creating it. The text, icons, and imagery should look equally attractive and pleasing when it is scaled down to a smaller size.
Also, the logo of your company should look eye-pleasing too. It is better to use a simpler version of the logo design that portrays beautifully in a small-scale image.
Do Not Use Too Much Information
There is no need to provide too much to your audience. The use of email signatures is particular. You cannot add everything you want to share with your email readers. Usually. Companies try to use email signatures like a mini-autobiography. They fill the signature with links, quotes, loads of information, and more. This will look complex and too hard to read for your audience. People will skip it and leave without even reading a word.
Only necessary and basic information needs to be displayed on your email signature design. Focus on one point and make it the most interesting element of your brand. You can use the social media profile of only those platforms that you are active on. If you do not like doing business over the phone, delete your phone number from the signature. A simple and minimalistic design is weighed over something filled with unnecessary information.